.: Matchbox Boxart

Although Matchbox is best known for its die-cast cars, around 1972 it bought the AMT Corporation, the dominant American plastic model kit manufacturer, and set up its own plastic kit division in the UK. Concentrating on 1:72 scale military aircraft and 1:76 military vehicles, it competed with the then-dominant Airfix company.

The boxes were more colourful than the Airfix boxes and included clear windows so the contents could be seen.